What's in a name?

You may be wondering, “What is ‘JTS’? Where did that come from?”

Years ago, after ramping up on Salesforce development as rapidly as I could, I was hungry for work and for experience, so I kept saying “Yes” to more and more projects. After a while, I started getting a bit burned out, and I joked with some colleagues and friends about maybe hanging it up and opening a trigger shack on the beach somewhere. “I could churn out Apex triggers, and serve them with a side of Italian ice,” I said, and the myth of “Joe’s Trigger Shack and Italian Ice” was born.

When EnablePath was purchased by Birlasoft, things continued to work well for quite a while. Unfortunately, as is often the case when you’ve got a good thing going, it couldn’t last forever, and so when the time came to branch out on my own, it actually made sense to bring the myth to life and make Joe’s Trigger shack a reality. Of course, that’s way too long for a business card or a web domain, so I shortened it to JTS, but since 3-letter domains and LLC registrations are virtually impossible to get anymore, I glued “Tech” onto the back of the name to pay homage to Ma Tech, which is what most of us GA Tech grads call GT.

So, there is no shack. The shack is a concept; a mental exercise. The idea is that you, dear customer, should relax, grab a drink here in the shade and tell me of your Salesforce woes. I will do my best to make you feel heard and understood, and then I will whip you up some code that’ll hopefully make you feel as relaxed as a gently spiked and fruity-flavored frozen beverage, sipped with your feet in the sand.