New Domain!!
There was a sale on domains towards the end of this y ear, so I scooped up a couple more, which means you can now reach me on those domains now, too. Truth be told, they all redirect to the same website you’ve been using all along, but it’s still one less thing to have to remember. Just punch “JTS Tech” or “jtstech” into your favorite search engine and you’ll find me. Or you can get specific and find me at:
jtstech.llc, jtstechllc.net, joestriggershack.com, jts.llc, jtstech.net, jtstechllc.com, or the new additions jtstechllc.net, joestriggershack.net, and jtstech.com (That last one is the only one that cost anything like real money.)
Why so many? Well, one might think that I’m being selfish or excessive hogging all those domains to myself. But to me, even though my brand is just me, and partially because my brand is just me, it’s important to protect it. The U.S. runs on small business, and reputation is important.
Down the street from me, there’s this little auto repair shop that’s been there forEVER, and which is very well-respected and trusted in the local area. It’s called “Tilly Mill Auto Service Center”. Several years ago, a brand-new shop opened barely a block away and decided to call themselves “Tilly Mill Auto Center”. I talked to the owner of the original shop, and he was livid! Clearly, the new shop is riding on his hard-earned reputation, and there’s nothing he can do about it. Both of them are on Tilly Mill Road, so the new guy has every right in the world to use that and put it on the sign outside his door, but how many people do you think just see the first sign that says “Tilly Mill <something” that looks like a repair shop and just pull in there? Honestly, we’ll never know. I’d like to avoid that. There’s only one “JTS Tech,” and if you know what the “JTS” stands for, then you’re one of my people, and that means something to me, so I want to protect that by holding onto all those domains and directing them to my meager website.
That’s my story, and I’m sticking to it.
2023 is almost a wrap, and I have high hopes for 2024. Although it will be an election year (therefore full of drama and hot air), I still think it will be better than 2023. I’m looking forward to new home projects, new clients, new projects, new work for my existing clients as the economy continues to improve, and new adventures! I plan to put some miles on the Harley, the Cutlass, and the Mazda, and earn some Skymiles. There’s a whole big world out there to see, and I’d like to see some more of it in ‘24.
